Many decisions are made inside the store. Shoppers are influenced by current promotions, react to actual offers and decide to buy. Hence the store is getting more and more important as a place for promotion. Also industries start investing parts of their budgets in In-Store Marketing.
The scale is an optimized medium to bring the message to the shopper. The customer selects a product and waits in front of the scale - and is open for natching promotions and offers. The Scale Media Engine, offered by PIRONET NDH and Mettler Toledo has a large customer display to show details of the current product: Wine and cheese, the ketchup and the steak, the current promotion for drinks in the beverages department...
The scale is an optimized medium to bring the message to the shopper. The customer selects a product and waits in front of the scale - and is open for natching promotions and offers. The Scale Media Engine, offered by PIRONET NDH and Mettler Toledo has a large customer display to show details of the current product: Wine and cheese, the ketchup and the steak, the current promotion for drinks in the beverages department...
Scale Media Engine The solution for Multimedia scales has an integrated Couponing functionality. Based on rules, the shopper gets a coupon that is printed at the end of the receipt. The coupon can be redeemed at the check-out. The consumer has the possibility to directly purchase the article promoted at a reduced price. Also the losses due to non-selective advertising often connected with Couponing activities can be minimised. The Scale Media Engine offers a combination of targeted product advertising and suitable inducements to buy. |
Scale as Medium:
The scale can also be used as communication and information platform. Background information on the products offered can be displayed to customers and sales personnel: for example details of the ingredients of certain food or for preparing a meal. The despatch of content is possible both centrally or decentrally.
