Companies that anticipate increased sales must clearly envisage in their marketing campaigns the target group of persons who are interested in the company´s offerings. That which sounds complicated in theory is very simple in practice: the answer is couponing. The coupons are distributed via various media and can redeemed at retail stores. There can be no more precise way to target the tastes of your customers.
The principle is quite simple: instead of reducing the price of a product purchasing impulses are created by attractive promotions. With couponing temporary discounts can be granted. Thus the normal price stays optically the same and the coupons help to increase the purchasing power since customers do not feel it as a price reduction.
Checkout Couponing - a planned turnover increase requires marksmanship. Without losses due to non-selective promotions.
The principle is quite simple: instead of reducing the price of a product purchasing impulses are created by attractive promotions. With couponing temporary discounts can be granted. Thus the normal price stays optically the same and the coupons help to increase the purchasing power since customers do not feel it as a price reduction.
Checkout Couponing - a planned turnover increase requires marksmanship. Without losses due to non-selective promotions.
With checkout couponing coupons are targeted as much as possible to the consumers and hence produce less losses due to non-selective promotions. With the help of the checkout couponing solution, the cash register auto-matically checks the shopping basket, without slowing the cash desk process. This data is compared with predefined rules stored in the system for issuing the coupons. Where the data matches one of the rules for issue, the cash register prints the coupon at the end of the receipt. This can only be redeemed with the respective distribution channel. |
PIRONET NDH & acardo technologies AG
PIRONET NDH AG has a shareholding in acardo technologies AG and together they develop Couponing solutions. acardo possesses special know-how in the area of customer loyalty and acquisition for industry and retail, and the conception and execution of sales promotion campaigns. acardo as coupon clearing house looks after a large part of the German food retail trade and manages coupon campaigns for numerous well-known producers of consumer goods.
