Intensified competition and uniformness of products and services as well as more demanding customers lead to fast changes in today's markets. In order to be profitable and efficient the use of innovative information technology in Marketing, Service and Sales is key to success. Hence companies need to focus more towards customer loyalty and customer service.
PIRONET NDH AG offers together with prudsys AG, market leader in real-time Data Mining, solution for the content value chain with integrated data mining modules. From creation through to publishing of contents via diveres channels the customer, product and marketing data bases can be analysed and segmented with the analysis modules. Also several forecasts can be produced. The modules can be integrated flexibly and the usage is in real time.
PIRONET NDH AG offers together with prudsys AG, market leader in real-time Data Mining, solution for the content value chain with integrated data mining modules. From creation through to publishing of contents via diveres channels the customer, product and marketing data bases can be analysed and segmented with the analysis modules. Also several forecasts can be produced. The modules can be integrated flexibly and the usage is in real time.
"Show me what you bought and I will tell you what you will buy next...“ The prudsys Recommendation Engine analyses purchasing behaviour and consumer habits. Based on these results the engine automatically generates product recommendations and other tips. Products, that often have been bought together in the past will be recommended reciprocally. |
With Data Mining Solutions by PIRONET NDH companies can recognise valuable patterns and correlations in customer and contact data. By this customer profiles are created that help to draw conclusions regarding certain affinities, behavíour patterns, priorities and habits of the customers and target groups. Hence the a suitable package and offering time for the right customer can be chosen. Also the preferred communication channel and price sensitivity needs to be taken into account. The analytical Customer Relationship Management (CRM) helps to build understanding and trust between customers and companies and to exploit benefits for customer loyalty and positive purchase decisions.
