SA2 Worldsync, headquartered in Cologne, Germany, represents the interests of more than 50 of the world's leading retailers to ensure systems operate with accurate, up-to-date item information from suppliers. The company helps more than 2,600 suppliers align and synchronize master data (such as product, case and pallet information) with retailers through the Global Data Synchronization Network (GDSN). SA2 Worldsync offers a range of services and supports new industry directions, such as price and product image synchronization. With operations in 15 countries and extensive multi-language capabilities, SA2 Worldsync has the largest global footprint to help suppliers and retailers from virtually everywhere integrate smoothly and efficiently. The company also offers the only data pool operational on three continents: Europe, North America and Asia. Shareholders are PIRONET NDH AG, Agentrics LLC and GS1 Germany GmbH.

SA2 Worldsync represents their customer's interests in master data synchronisation internationally. That is the reason why the company is involved in global initiatives, such as the Global Standard Management Process (GSMP) by GS1.