Cologne, 29 April 2010 – The Pironet NDH Datacenter has launched a corporate blog about cloud computing. At “Business-Cloud.de“, Pironet NDH Datacenter employees and cloud computing experts publish news, commentaries, interviews and project reports. According to the editors, the weblog is particularly aimed at reaching small- and medium-sized businesses (SMBs), bloggers and specialized journalists. To complement the blog, Pironet NDH Datacenter now also has its own Twitter account at "pironet_ndh". The microblogging service will support authors in their research and boost online public relations.

Customers want more transparency
Jens Wardenbach, Director of Communications at Pironet NDH Datacenter, says that their presence in social media is driven by SMBs' demand for more information: "Cloud computing reveals the limitations of traditional marketing. SMBs, in particular, are still skeptical about online IT services despite the IT industry’s advertising efforts. We, as service providers, must communicate more openly, offer companies relevant content and an open dialog with readers. Social media is an excellent venue to achieve this level of transparency".

Google is a driver of social media communication
Another argument in favor of a corporate blog is the fundamental importance of search engines for public relations. Jens Wardenbach comments: "The role of search engines has changed in just the last few years. Today, search engines like Google determine which topics are perceived, especially in the specialist public". Google does sell ads, but in the regular search results, only relevant and well-linked content is shown, explains Wardenbach. "Vendors today must create their own media profile and earn their online reputation. For a medium-sized provider of services like Pironet NDH Datacenter, social media offers the possibility of competing with its larger competitors and achieving reach without the big advertising budget", comments Wardenbach.

Link to the blog: www.business-cloud.de

Pironet NDH Datacenter is a leading ICT outsourcing vendor for German small- and medium sized businesses (SMBs) and offers a full range of services for the efficient and secure operation of business applications and ICT infrastructures. Core services include holistic solutions and flexible cost/use billing models for the provision of IT resources according to modern on-demand concepts like Software-as-a-Service (SaaS) or Cloud Computing.

The centralization and outsourcing of, for example, business applications from SAP and Microsoft, as well as the use of a network infrastructure also provided by Pironet NDH allows SMBs to significantly reduce their investment and operational expenses for the management of information and communication and concentrate on their core business tasks.

Customers include numerous SMBs as well as international corporations.

Press contact:
Pironet NDH
Thomas Sprenger
Press Office
Von-der-Wettern-Straße 27
51149 Cologne, Germany
Tel.: +49.2203.93530-1324
Fax: +49.2203.93530-99
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